Tablebed is an exhibitor of the international furniture and interiors fair imm cologne, taking place from 13. – 19.01.2020 in Cologne. We will be showcasing our patented design innovation Tablebed, which transforms from table to bed in 10 seconds. We are located at Hall 7.1 Stand: B014. The rumor has it that there will be also one new product launched at the fairs especially for the contract business market.
Answering the megatrends and their effect on furniture industry
Urbanization and population growth will lead to smaller apartments and more expensive square meters. Climate change leads to a rising state of being environmentally friendly. Therefore, people will live more and more in a minimalistic way. The folding furniture industry is already 3,1 billion USD market and it is estimated to grow every year 6-8 %. Tablebed is just on the trend.
Dine Renfors, the founder of Tablebed, is a living example of these megatrends. He is the innovator behind the Tablebed. Inspired by minimalism he got rid of everything excessive in his own home and continued to ponder on how to take maximum advantage of the living space. Since a dining table and a bed are seldom used at the same time, he figured they could be combined.
Awarded design and functionality in one package for both B2C and contract business market
Tablebed has been awarded the appreciated Design from Finland mark. In the space-saving furniture market, it is rare that both beautiful design and high functionality are reached, but Tablebed did just that.
Since launching the product to the market Tablebed has been selling both to individual consumers and also to the contract business clients, e.g. to Forenom, which is Nordic region’s leading serviced apartment provider and has 6500 serviced apartments, aparthotel and hostel rooms in all major Scandinavian cities, accommodating over 100 000 travelers every year.
“We are actually not in the furniture business, but we are in the problem-solving business,” says Joshua Moorrees, the Chief Executive Officer of Tablebed. “The B2C customers, who normally buy Tablebed, have at least one of the following 3 problems: i) Lack of space, ii) Expensive square meters, and iii) Lost business opportunities as an Airbnb host. Furthermore, the Tablebed is related to a lifestyle that combines beautiful design and functionality.“
Who should visit Tablebed’s stand?
Mr. Moorrees says that Tablebed is especially looking for these 4 groups of visitors:
- Potential wholesalers, resellers and distribution partners for both B2C and B2B market
- Hotel, hostel, furnished apartments providers and Airbnb hosts that want to increase their accommodation capacity and earnings with their existing square meters
- People living in smaller apartments and who want to feel the freedom of saved space and money
- Interior designers, architects and the press who want to witness one of the most innovative new things in the space saving furniture industry.
The entire Tablebed team is welcoming you to Hall 7.1 Stand: B014, because seeing is believing. From table to bed in 10 seconds.